Paula's Choice - Heather's Notes
Paulas Choice “Beauty Begins With Truth” A video here to introduce you to Paula Begoun, who she is and what she believes in when it comes to skincare (she is obsessed with SPF!) Busting Skincare Myths With Paula Begoun - Nadine Baggot About the brand… · The average Paula’s Choice customer is 25-45 years old · It is for anybody who wants to be the best version of themselves. Paula doesn’t believe in covering up imperfections but using targeted skincare to treat and protect the skin · As a brand, Paula’s Choice is confident yet always evolving, keeping up with new research and ingredients · Paula is all about breaking down beauty myths such as: · - You need to drink more water for dry skin - Wrinkles only happen to “old people” - You need to change your products regularl...