Hourglass Vanish Foundation Launch

Hourglass have launched a fabulous new foundation, as part of their Vanish range. The Vanish Seamless Finish Liquid Foundation is a full coverage, pigmented foundation, that provides the same coverage as a concealer, whilst remaining light like a powder. After the successful launch of their Vanish Foundation Stick, Hourglass decided it was time to create a liquid version. 

■ The super blendable formula buffs on to the skin creating a blurred, airbrushed finish. It evens skin tone and conceals any light pigmentation or redness. 

■ It contains light-refracting microspheres, which allow the light to bounce off of the skin, giving it a more flawless appearance. 

■ Hourglass claims it can give 24hr wear, without fading. 

■ The Foundation is waterproof, sweat proof & transfer proof. It uses the same technology as the Veil primer, which gives it's longlasting effect. 

Based on a 1-week consumer study of 31 women, Vanish demonstrated dramatic visible improvements: 

- 97% felt the foundation had the coverage of a concealer

- 94% felt the foundation made their skin look smoother

- 94% felt the foundation effectively covered skin imperfections

- 94% felt the foundation could be used as a foundation and concealer in one 

- 91% felt the foundation lasted all day

- 91% felt the foundation applied evenly without streaking

- 91% felt the foundation was concentrated so that a little product went a long way

Available in 32 shades, ranging from fair, cool & warm tones, to deep, cool & warm tones. 

Based on a 1-week consumer study of 31 women, Vanish demonstrated dramatic visible improvements: 

- 97% felt the foundation had the coverage of a concealer

- 94% felt the foundation made their skin look smoother

- 94% felt the foundation effectively covered skin imperfections

- 94% felt the foundation could be used as a foundation and concealer in one 

- 91% felt the foundation lasted all day

- 91% felt the foundation applied evenly without streaking

- 91% felt the foundation was concentrated so that a little product went a long way

Available in 32 shades, ranging from fair, cool & warm tones, to deep, cool & warm tones. 

Alongside the foundation, Hourglass have also launched new colours of their No. 28 Lip Treatment Oils. This luxurious anti-aging treatment combines 14 essential oils - some including, lavender, lemon, vanilla & rose geranium - with 10 lipid-rich plant oils - including, hazelnut, olive, green tea & almond. It also has 4 nourishing vitamins, to help plump and hyrdrate lips, which are A, B5, C & E. The 24kt gold plated applicator has anti-bacterial properties, and gives a smoothing, cooling massage effect on the lip. There is 5 new shades, including their staple red, 'Icon'. Three of these shades are available in Feburary's hotspot.